What We Learned In 2014

Published by - 19/12/2014

The end of a year is always a good time for reflection. So what did we learn during 2014 that we can take into the next 12 months?

Overall, it’s been a pretty eventful time for Arch Communications. We’ve had plenty of great PR projects to work on, which have taught us a thing or two! For instance:

  • Be persistent. Sometimes we have a fantastic client story to share with the media, but it can take a while to get noticed. If we keep at it, journalists usually come round. Persistence helps with business too. In the New Year, we’re pitching to a potential client we first met in 2012!
  • Quality counts. It’s very gratifying when old clients come back to us because they like what we do. It reminds us of the importance of ensuring we do the best possible job we can, every time.
  • Win friends. Many of those clients recommend us to others. It’s the best form of marketing you can get.
  • Nurture relationships. Things don’t run smoothly with every client. We’ve learned always to take the trouble to find out what’s bothering them and put it right. Our reputation is too important.
  • Be social. We’ve had some great successes with social media during 2014. Good planning and daily activity are the key.
  • Embrace strategy. Some clients want a variety of things from us. Ensuring that everything is joined up into a single coherent approach makes a big difference.
  • People matter. Arch Communications has got bigger in 2014. We’ve chosen our new recruits carefully, because we’re only as good as the people in our team.

When we think about it, these pieces of learning can be applied to any business environment. So we’ve decided to share them with you, in the hope that they will be of use.

Happy Christmas – and here’s to a successful and prosperous 2015!

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