The Fruits of Our Labours

Published by - 23/11/2017

PR is all about digging for opportunities, planting ideas, cultivating relationships and growing reputations. But we’ve not had a chance to put a real spade in the ground…until now. And it’s all for a great cause, too!

Arch Communications operates on social enterprise principles and that’s why every year we donate some of our annual profit to local good causes.

Our latest venture is to fund a fruit orchard at a local school. It’s part of a brilliant initiative called Foodshare – introduced to us by Penney Poyzer, Nottingham’s environmentalist and very own ‘Queen of Green’.

Foodshare’s vision is for every child to have the opportunity to grow food in their school garden – food which can then be used in their own meals or given to those in need in the local community.

This week we set the wheelbarrow wheels in motion with pupils at Crabtree Farm Primary in Bulwell.Crabtree Farm pupils and Matt Youdale plant the school's first orchard tree Here you can see Megan, Dakota and Dylan helping Arch Director Matt Youdale to plant the very first tree.

The orchard will produce apples, pears and plums, and the children hope to juice the apples in the summer. One of the trees, the sumac, produces seeds of a popular middle eastern spice which makes lemonade!

We have also funded a forage trail which will have a colourful array of edible plants including figs, blueberries, wild garlic, medlars and quinces.

We hope the children will be able to:

  • Experience the joy of picking fruit straight from the trees and bushes
  • Learn about wild food
  • Discover the diverse culinary world and the astonishing variety of ways we can grow produce using climate friendly techniques

The next stage of the Foodshare project will be to reach out to community groups. These might be homeless shelters, children hospices, care homes or drop-in centres. The plan is to invite them into the school to harvest produce themselves or take away what the children have collected.

We hope this project at Crabtree Farm Primary will provide a legacy which can benefit the school and local community for generations to come.

We’re very proud that Arch has already provided more than £100,000 of support for projects tackling the challenges of domestic abuse, addiction rehabilitation, end-of-life care, crime prevention and family cohesion.

We know that business isn’t just about the bottom line – it’s about making sure both the company and the community profit from the fruits of our labour.