The row about a tobacco company’s call for people to quit smoking highlights why people can be cynical about marketing – and how easy it is to get it wrong.
Articles with the tag 'marketing'
The Arch Communications team are sometimes asked what the difference is between public relations and marketing. So what’s the answer?
Arch Communications recently provided some training to help a brilliant local charity promote itself. The day highlighted the key role of emotion in successful marketing.
Our Director Matt Youdale explains why as a PR professional and former journalist, he considers Arch Communications to be in the storytelling business.
Often when we meet with people who own or work in small businesses we find they start with the assumption that they can’t afford PR support. And while it is sometimes true that they cannot find the budget to retain a PR agency there are other ways we can help.
A few weeks ago we attended a local business expo. Exhibiting was a mix of interesting, exciting and innovative businesses all looking for leads and potential customers. The event was well-attended and as we paused for a coffee in the networking café we got talking to a fellow attendee about the event and talk soon...
We’re absolutely delighted to have a brand new website for Arch Communications, with lots more information about what we do. Equally important is ensuring it’s easy to find.
Arch Communications director Matt Youdale was speaking at a business event in Lincoln this week, when he was asked for the best questions to put to a marketing company when considering whether to use their services or not. Now he’s had time to think about it, here’s Matt’s response…
We’re always being asked to explain what PR and marketing is all about and how to be successful at it. So we’ve developed a new training package to do just that – and you’re invited!
Life is constantly shaped by the people we come across, writes Arch Communications’ Sarah Newall. The fun often begins when folk unexpectedly pop their heads around the door and steer us up an unlikely path for a bit.
We can’t tell you how to prevent something going wrong, but we can help...