We can’t tell you how to prevent something going wrong, but we can help you reduce its impact on your reputation. Here’s Arch Communication’s brief guide to handling a crisis.
Articles with the tag 'Arch Communications'
The John Lewis Christmas advert has become part of the festive furniture. So it’s perhaps not surprising to see another High Street brand rather cheekily cashing in…
We like to think we’re reasonably good at what we do at Arch Communications, but sometimes you just have to step back and admire someone else’s clever marketing.
At Arch Communications we know how important reputation is. It’s our job to build and protect the reputation of our clients. Every day there are examples of how this matters to business.
The row about a tobacco company’s call for people to quit smoking highlights why people can be cynical about marketing – and how easy it is to get it wrong.
We at Arch Communications have focussed a lot on helping the NHS to engage with stakeholders, public and staff. But what exactly does that mean – and how can it relate to business?
We recently had the opportunity to launch an exciting social media campaign for The East Leake Traders Association, a new local client for Arch Communications, focused on the hashtag #keepitlocal.
The Arch Communications team are sometimes asked what the difference is between public relations and marketing. So what’s the answer?
It surprises us how many people still hide away from Twitter. There’s a look of horror on their faces when we say – you need to be on there!
Arch Communications recently provided some training to help a brilliant local charity promote itself. The day highlighted the key role of emotion in successful marketing.
We can’t tell you how to prevent something going wrong, but we can help...