Finding the Words to Write

Published by - 07/01/2019

The problem isn’t knowing what to say, it’s how to say it. Does this sound familiar? Well, you’re not the only one.

We hear this a lot when we’re out and about. Clients know exactly what they want to say in their head, but just can’t get it down on paper. Some of the problems we’ve heard are:

  • It sounds boring
  • It’s too technical
  • It’s too wordy
  • There’s not enough
  • It doesn’t make sense

It can be that people are too close to the project in hand and so can’t see the big picture. They can also be too focused on the technical terms of what they do.

One of the advantages of using an external agency is that it brings in a fresh pair of eyes and a new perspective on what you have to offer.

At Arch Communication we work across a wide range of industries. This means we can often draw on the ideas from one sector to benefit another -something that you may not necessarily think of.

A number of people have told us that they’ve been planning their projects for months but get stuck when it comes to the writing. This includes:

  • Website content
  • Brochures/flyers
  • Newsletters
  • Blogs
  • Social media content
  • Case studies
  • Award entries

The longer you put this off, the more you delay getting your brand out there in front of potential clients. We will work with you to find the best way to explain what you’re trying to say. Words are our business – telling your story in a way which is just right for your particular audience.

We also work with some fantastic designers who can add a further gloss to create a brilliant finished product. Your promotional materials are important, so get in touch today and we’ll create the words for you.