Put PR in your Business Plan
Creating an effective business plan is an important job, and a big one. There’s a lot to think about, so it’s worth a reminder – don’t forget about PR!
Creating an effective business plan is an important job, and a big one. There’s a lot to think about, so it’s worth a reminder – don’t forget about PR!
The team at Arch visits a lot of events where we talk to business owners about what we do. We get asked a lot of questions and there are three that come up regularly…
Social media for businesses can be daunting. How do you reach the people you want to talk to? What do you say? How often should you post or tweet? How does this sit with your traditional marketing and PR activity? To help, we’ve pulled together five tips to get you started:
Often when we meet with people who own or work in small businesses we find they start with the assumption that they can’t afford PR support. And while it is sometimes true that they cannot find the budget to retain a PR agency there are other ways we can help.
We get requests for media interviews with our clients regularly, as you’d expect with a public relations agency! Sometimes the stories are positive, sometimes negative, but we almost always advise our clients to accept the request. Media interviews can be daunting, but with preparation they are a valuable way to get your story told.
Eyewear for dogs. Now there’s a thing. The simple idea of an online retailer...