The team at Arch visits a lot of events where we talk to business owners about what we do. We get asked a lot of questions and there are three that come up regularly…
Articles with the tag 'media'
One of our current client projects is highlighting the importance of thinking things through and good preparation when dealing with the media.
We often get asked if PR really can have that much of an impact. Yes, it certainly can! Look at this fantastic example we’ve received only today.
All newsrooms are busy places. Time is precious and the stories come thick and fast. So if you want to get noticed by the media, you have to be quick about it.
Did you know that a typical TV news report is only two minutes long? It helps to explain why the pithy sound bite is so important.
We’ve been asked to say more about Arch Communications’ popular Advent PR tips. Always happy to oblige! To start, let’s explore the importance of knowing your key messages for media interviews.
It’s easier said than done in a crisis. But when an unwanted media storm breaks over you, keeping a level head is the most important thing of all.
It surprises us how many people still hide away from Twitter. There’s a look...