Recent crises at Thomas Cook and Alton Towers have shown the importance of good PR. Their reputations are poles apart because while one got it right, the other got it horribly wrong.
Articles with the tag 'crisis'
It’s easier said than done in a crisis. But when an unwanted media storm breaks over you, keeping a level head is the most important thing of all.
Spot the PR Opportunities in your Business
At Arch Communications we love to tell stories about all sorts of things…