Nottinghamshire County Council
Arch Communications was commissioned to develop a new marketing strategy for the council, following a two thirds reduction in its budget. This involved a thorough audit of existing activity, working with different departments up to executive level to agree marketing priorities.
As a result, the authority was able to target different audiences and do more for less – a 33% increase in visitors to the annual Robin Hood Festival was achieved with half the previous marketing spend.
“Delivery of a complex project involving 500 council services was exemplary, helping to persuade teams that a radically different approach to our marketing was not only more efficient, but also more effective. All of this was achieved on time and in budget – a first-rate performance!”