Our All-Year Advent Calendar
During December, Arch Communications produced our own version of an Advent calendar – tweeting a different PR tip each day up to Christmas Eve. Don’t worry if you missed out, because this is your chance to get the full set. Most good practice relating to reputation management is largely a matter of common sense, combined with some strategic thinking and an appreciation of how journalists think and operate.
Nevertheless, we thought some straightforward advice about media handling wouldn’t go amiss – which is where the Advent guide comes in. So, if you would like to have our full list of tips available all year round, you can download it here: Arch Communications Advent Tips 2012.
We hope you find it useful and modest evidence of our expertise. One final piece of advice: if you or your organisation ever find yourself getting the wrong sort of media attention and potentially damaging headlines – then do seek some expert help. A good reputation is a precious thing. It can take years to establish, yet it can be destroyed in the blink of an eye. It is worth investing in its protection.
Here’s to a successful 2013, filled with positive publicity!