Blog Archives

How can I get the media interested?

05/10/2016

Unfortunately, what may be important to you and your organisation is not necessarily seen in the same way by the news media. The secret is to know the answer to the fundamental question – what makes news? Once you understand how to get journalists interested in your world, you can produce press releases with confidence...

Should I be using social media for marketing?

05/10/2016

Yes, you should! For the vast majority of the population, living without the internet is now unthinkable: More than 80% of British homes have access. There 30 million Facebook users, 15 million on Twitter and 14 million on Instagram. Smart phone usage has rocketed – as has our appetite for shopping online. YouTube is the...

What are the things to remember in a crisis?

05/10/2016

It’s easier said than done in a crisis. But when an unwanted media storm breaks over you, keeping a level head is the most important thing of all. Seeing negative headlines about an organisation or project you believe in can be hard to take. In such circumstances, it’s natural to be upset. So the first...

What should be in a marketing strategy?

05/10/2016

It is all too easy to dive into promoting something, without having thought it through properly or having a proper strategy in place. In fact, it is vital to work out in advance what you want to achieve, and how you’re going to get there. Done correctly, it can save you time, money and a...

What makes a brand?

05/10/2016

Many organisations start off by thinking about their brand purely in visual terms – their logo, signage, website, marketing materials and packaging. But that barely scratches the surface. In truth, a brand is what instantly comes to mind when it is mentioned. Is the name familiar? Does it conjure positive thoughts or negative ones? Does...

How can I build a good relationship with the media?

05/10/2016

It takes time to build any meaningful relationship, and the media are no exception. But the effort can be worthwhile because journalists are much more receptive to approaches from people they know – especially those who have been the source of good stories before. A good place to start is with reporters who may have...

What makes a good press release?

05/10/2016

A busy news desk will receive dozens of press releases every day. Only those which are written and laid out in the right way are likely to avoid falling victim to the ‘delete’ button. Here’s a checklist of things to be considered when producing a release: Are you sure your story will be of interest?...

What is PR and what does it offer?

05/10/2016

Public relations traditionally relate to the use of news media to raise awareness of a brand or issue. As such, PR can be a powerful part of a wider marketing strategy or campaign. At its most basic level, PR is about reaching out to journalists to persuade them to write about whatever it is you...