Don’t neglect internal communications
Loyal staff are the best asset any organisation has. Their opinions and behaviour can make or break your brand – which is why internal communications are so important.
A good place to start is with a fundamental commitment, that staff will always hear about the organisation’s news from you before it appears elsewhere – whether it involves a crisis or something much more routine.
So you have a plan to tell staff the day before an announcement is made publically. But what communications channel to use?
There isn’t a set answer to this. Organisations vary in size and complexity, and may be geographically dispersed. Some have a well-established intranet, others use email to reach staff – or have staff who don’t have access to either.
Where staff are scattered across many sites or don’t have computer access you may need to factor in more time to ensure everyone is briefed before a story goes public. This is particularly important when it comes to organisational change which may impact on jobs.
Face to face communications are always preferable. If your organisation or business is big enough to have layers of middle management, make sure they understand their responsibility to keep their teams informed – and give them the messages and tools to do it well.
However, face to face briefings are not always practical. Using a range of channels means you can communicate with people in the way they prefer. This can also help with providing additional information that’s too complex or long for face to face briefings or email.
It’s all about valuing your staff and treating them with respect. Don’t let them learn something new about you from the local newspaper.
And if you’re unsure about setting up those channels or in working out the best way of communicating with your staff, contact us. We’ll be happy to help!