Published by Matt Youdale -
11/01/2022
We all love a good story. It starts in childhood and never leaves us. It’s no accident that we describe ourselves as storytellers at Arch Communications. PR is all about helping organisations to present themselves in a positive way – but it depends on getting the story right.
Published by Marcus Alton -
17/08/2021
As the old saying goes, ‘the pen is mightier than the sword.’ Indeed, words are powerful things. Used carelessly, they are harmful and destructive. Applied correctly, they can build relationships, strengthen reputation and drive success. That’s where Arch Communications can step in.
Published by Matt Youdale -
08/06/2021
It’s hard to believe that it’s 15 months since our lives were first turned upside down by the Coronavirus pandemic. When Covid struck in March last year, it was clear that good communications were going to be essential. So, how are things looking now?
Published by Danielle Green -
18/03/2021
We all know social media has become a massive marketing tool. No matter what your business is, being on at least one platform is a great way to raise your profile.
Published by Matt Youdale -
19/03/2020
Across the globe, businesses and other organisations are trying to come to terms with the impact of the Coronavirus pandemic. Circumstances are challenging and changing fast, so knowing how to communicate well has never been more essential.
Published by Matt Youdale -
19/11/2019
Prince Andrew’s interview about Jeffrey Epstein has been greeted with what seems like universal scorn by journalists and PR folk alike. We’ve handled a fair few crises in our time. So it got us wondering. Was it the right thing to do or a right royal PR disaster – and what would we have advised?
Published by Caroline Richardson -
05/11/2019
Every other LinkedIn post in my feed has had a Halloween theme recently. There’ve been workplaces holding fancy dress parties, spooky-themed bake-offs and pumpkins galore. Not to mention the scarily-good deals and spook-tastic offers being offered through Twitter, Facebook and Instagram. So when is it relevant and appropriate – and when does it just look like...
Published by Caroline Richardson -
07/08/2019
Consistent branding helps build customer awareness, trust and loyalty. People trust brands they recognise and consistency shows you’re dependable. In this post, we look at what is a brand, delve deeper into why consistency is important and offer some ideas on how to put it into practice.
Published by Danielle Green -
12/07/2019
Exhibitions can be an investment in not only money but time. So you want to make sure you’re making the most of it.
Published by Caroline Richardson -
26/06/2019
In our working lives there are many times when we have to write. We write CVs, letters, reports, emails, presentations, LinkedIn posts. We write to customers, suppliers, potential customers, employees. But is everyone a writer?