As purse-strings tighten, communications is often one of the first areas to be cut. But be careful – that can reduce opportunities and increase risk.
Articles in the category Shared wisdom from Arch Communications
Our Director Matt Youdale explains why as a PR professional and former journalist, he considers Arch Communications to be in the storytelling business.
The team at Arch visits a lot of events where we talk to business owners about what we do. We get asked a lot of questions and there are three that come up regularly…
We recently asked some of our contacts what they would like us to cover in our blogs and making more of LinkedIn was suggested. Here’s some quick advice on raising your profile:
Social media for businesses can be daunting. How do you reach the people you want to talk to? What do you say? How often should you post or tweet? How does this sit with your traditional marketing and PR activity? To help, we’ve pulled together five tips to get you started:
Often when we meet with people who own or work in small businesses we find they start with the assumption that they can’t afford PR support. And while it is sometimes true that they cannot find the budget to retain a PR agency there are other ways we can help.
We get requests for media interviews with our clients regularly, as you’d expect with a public relations agency! Sometimes the stories are positive, sometimes negative, but we almost always advise our clients to accept the request. Media interviews can be daunting, but with preparation they are a valuable way to get your story told.
A few weeks ago we attended a local business expo. Exhibiting was a mix of interesting, exciting and innovative businesses all looking for leads and potential customers. The event was well-attended and as we paused for a coffee in the networking café we got talking to a fellow attendee about the event and talk soon...
Loyal staff are the best asset any organisation has. Their opinions and behaviour can make or break your brand – which is why internal communications are so important.
In our last blog we talked about the pros and cons of holding public meetings to engage with people. But there are other ways of doing it…