Articles in the category Shared wisdom from Arch Communications

Should Your Social Media Celebrate Every ‘Day’?

Published by - 05/11/2019

Every other LinkedIn post in my feed has had a Halloween theme recently. There’ve been workplaces holding fancy dress parties, spooky-themed bake-offs and pumpkins galore. Not to mention the scarily-good deals and spook-tastic offers being offered through Twitter, Facebook and Instagram.  So when is it relevant and appropriate – and when does it just look like...

Consistent Branding – What is it; Why is it Important and How can you Achieve it?

Published by - 07/08/2019

Consistent branding helps build customer awareness, trust and loyalty. People trust brands they recognise and consistency shows you’re dependable. In this post, we look at what is a brand, delve deeper into why consistency is important and offer some ideas on how to put it into practice.