Our Director Matt Youdale explains why as a PR professional and former journalist, he considers Arch Communications to be in the storytelling business.
Articles in the category PR advice from Arch Communications
The team at Arch visits a lot of events where we talk to business owners about what we do. We get asked a lot of questions and there are three that come up regularly…
We get requests for media interviews with our clients regularly, as you’d expect with a public relations agency! Sometimes the stories are positive, sometimes negative, but we almost always advise our clients to accept the request. Media interviews can be daunting, but with preparation they are a valuable way to get your story told.
One of our current client projects is highlighting the importance of thinking things through and good preparation when dealing with the media.
A charity recently asked Arch Communications for advice on how to use the media to raise their profile. The secret is to know the answer to the fundamental question – what makes news?