Articles in the category Marketing insight from Arch Communications

What the rise of short-form video means for businesses

Published by - 19/02/2024

In the ever-evolving landscape of digital content, one trend has undeniably dominated the scene in recent years – the rise of short-form videos. The likes of TikTok, Instagram, and Facebook reels have become the go-to spaces for people of all ages seeking quick, engaging, and easily digestible content. In 2024, the success of your digital...

Having A Robust Strategy – Involve The People That Count

Published by - 14/10/2020

In his recent blog, Matt Youdale set out the key elements to building a marketing strategy. Here we’re going to look at one of the ways you can make a communications strategy more robust – by involving the people you want to communicate with as you shape it. This is especially important for organisations in...