In any PR or marketing , the challenge is always to answer the “so what?” question – to explain why people should pay attention to what you have to say. That is where real examples come in.
Monthly Archives: January 2014
In these days of 24-hour news and electronic media, a false rumour can trigger a full-blown reputational crisis. If that ever happens to you, never let something unfair or inaccurate pass unchallenged.